The concept involves an active or more likely passive RFID data tag that stores information on the product that can easily be retrieved by a reader system. Therefore entities in the supply can identify a pallet, a case and increasingly, as the prices of the tag drop even individual products. The...

Consumption suffered important mutations within the past years, due to profound changes of economic policies, as well as due to the crisis triggered in 2008. Consumption prices have suffered serious modifications every year after 1990, and since 2005 a phase shift of evolution can be noticed for...

:By finding new solutions to problems, innovation transforms the existing markets, changes the old ones, creates new ones; it can bring about huge profits or send small outsiders to dominant positions. The ability of developing new ideas and innovations is one of the top priorities in many...

The research regarding the strategies of the Orange Romania operator towards its employees was made between July-August 2010 at a national level, targeting the salesman and store managers of this mobile telecommunications operator. The data gathering method was questionnaire sent by post office...

The article points out the characteristics of planning, options choices and strategies in the area of direct marketing. Thus, it is the marketing plan that sets the tasks and defines the scope of direct marketing. The extent to which direct marketing is affected by a firm’s strategic...

Tourism is an economic field for Romania, with a valuable development potential, unexploited yet enough and which can become a source of attraction both for foreign tourists, but this is made difficult by the strong competition from neighbor countries and the extent of issues connected to...

The remuneration study and the usage of the “mix” term, already suggests the idea that the work performed by the employee is not rewarded only by salary and that, to a global given cost, there are more variables that can be chosen in a combination that can maximize the chances of...

Inside an organization, communication has an important role. Communication should be oriented both towards the internal life of the organization and towards the external activity. The communication devices of the company serve to disseminate some major information about the products and services...

This study brings up the problems of the various questionnaires type applied in the study of market phenomena and processes and it shows the relevance of the possibilities the elaboration of the questionnaires brings in the process of achieving many category of information as well as the...

The global market is a challenge which requires a certain attitude from its economic agents, a proactive behavior meant to ensure advantageous positions in certain domains of activity. In the audiovisual domain, major enterprises have a precise and competitive strategy. Marketing strategies...