The concept involves an active or more likely passive RFID data tag that stores information on the product that can easily be retrieved by a reader system. Therefore entities in the supply can identify a pallet, a case and increasingly, as the prices of the tag drop even individual products. The...

Management is the primary factor for overall amplification of efficiency, effectiveness and competitiveness of the companies and economy. In this context, is significant to highlight promotion of strategic management, managerial reengineering, improving organizational and managerial culture,...

Most downsizing processes prove to be dysfunctional, resulting in high hidden costs. This article aims at identifying how a specific methodology of research action (socio-economic approach to management) can help to overcome those dysfunctions using consultation. It presents the qualitative...

Author stresses the increasing role of education for entrepreneurship within the formal system of education, as well as the importance of individual’s socialization. In formal education technical, economical and legal disciplines are more important, while other forms of socialization should...

Change is the essence of business development. In present, change is inevitable because it became a constant in our lives. Change is both an opportunity and a treath, it can be an incentive. The process of change can involve moditying raison d'etre of an organization and its basic strategy or,...

Perturbation is the loss of power on the strategic level, where power is the capacity to organize and manage efficiently the strategic processes and measures. In the less severe cases, the perturbation is relatively confined and by a lucky chance, the managerial system that is still operating...

Tourism is an economic field for Romania, with a valuable development potential, unexploited yet enough and which can become a source of attraction both for foreign tourists, but this is made difficult by the strong competition from neighbor countries and the extent of issues connected to...

This paper presents the connection between logistics and the enterprise’s yield. Logistics is a set of activities developed before and during production process, including the physical distribution’s activities of the finished products towards the consumers. The marketing’s target is to...

Product audit is the method which aims at evaluating the efficiency of preventive and corrective actions implemented to improve a product-specific manufacturing process. Efficiency is measured by comparing the results obtained from testing the final product against product specification. Product...

In this paper we attempted to establish the contributions of brand elements to the brand equity. Building brand equity is realized and is based on a series of visible elements, easy to recognize and to remember by the public. A name, a symbol, a slogan are just a part of the visible elements of...