In this article the analysis of used tools of communication policy of FGBOU VPO «Perm State University». Recommendations were formulated on the basis of results of research, these recommendations are directed on increase in efficiency of advertizing policy of a higher educational institution.

This article describes the initial project development stages of the direct delivery of goods from Europe which based on the example of retailers of Perm Krai. Main advantages, problems and risks arising in the implementing this project were reflected, moreover, examples of solutions to these...

In this article the main organizational structures which most often are applying in higher education universities, and also tendencies of development of a control system modern higher education institution on the basis of research of the Oxford University are analyzed. Suggestions for...

This paper proposes an approach to the analysis of market failure on creative and cultural market. The author examines the impact of information asymmetries on the market of cultural valuables. Conclusions include suggestion on possibility of solution based on pure art criticism or other...

The article is devoted to the problem of Russian agro industrial enterprises competitiveness. The main factors influencing the marketability formation in agricultural industry are covered in the article. Moreover, the article suggests the comprehensive set of measures for Russian enterprises...

The article reveals the history of guerilla marketing as the progressive way of customers’ attraction using the limited resources and its main principles.

The main goal of our marketing research is to review the status of the Moscow wholesale market meat delicacies imported in 2003. The study is based on the method of the expert survey, a method that includes: selection of experts survey form, the definition of the structure and strength of the...

Current economic crisis adversely affects small businesses. Such influence prevents creation of new companies and increases the quantity of companies, which wind up their operations. Winding-up of small businesses is often explained by insufficient "entrepreneurship talent" of their owners. At...

The main goal of our marketing research is to review the status of the Moscow wholesale market of raw sausages in 2002. The study is based on the method of the expert survey, a method that includes: selection of experts survey form, the definition of the structure and strength of the expert...