population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists … segmentation approaches. The second part then focuses on the behavior of older tourists in terms of the travel planning process … analyzes the marketing strategies and operative practices of three tourism companies that focus on the older-adult market …

Die Urlaubsreisen der Deutschen -- Tourismus und Nachhaltigkeit -- Marketing für einen nachhaltigeren Tourismus -- Das … der soziokulturellen Identität der Zielländer führen. Gleichzeitig ist der Tourismus für viele Regionen eine der … an einen nachhaltigen Tourismus? Welches sind die Zielgruppen für nachhaltige Tourismusangebote im Massenmarkt? Welche …

This book offers insights into important trends and future scenarios in the global tourism and travel industry and … financial crisis and its impact on the tourism industry. Top executives of international operating airlines like C. Karlitekin … articles are based on presentations and panel discussions presented at the world¿s largest tourism congress, the ITB Berlin …

This book offers insight into important trends in the global travel and tourism industry and analyzes developments in … well as in travel technology and business travel are of key importance for managing travel and tourism companies. The … articles are based on presentations and panel discussions presented at the world´s largest tourism convention, the ITB …

This book offers insights into important trends in the global travel and tourism industry and analyses developments in … on the travel and tourism industry is as much a focus as for example the impacts of kerosene prices on the aviation … tourism and therefore goes beyond tourism`s own border. This also applies to an article about the clash of civilisation …