This article is a first attempt at studying the concept of spiritual tourism in Chinese protected areas, and examines … through thematic analysis. Results show that although spiritual tourism is not widely acknowledged in China, spirituality …, Tian Ren He Yi). Opportunities for developing and managing spiritual tourism in Chinese protected areas are suggested, and …

Nature-based tourism may provide a well-structured format to facilitate opportunities for wellness. This research … indicates that nature is a public health resource, and that nature-tourism enterprises have the potential to deliver nature …

members) travelling to English literary tourism destinations. The study applied a mixed methods approach comprising a … society members have a greater propensity to visit literary tourism destinations. However, they are more likely to visit when …

prevalence of wine tourism and its economic contribution, prior research has typically used surveys which produce coarse data. In …

The aim of this study was to explore Canada's image as a cannabis tourism destination and investigate how tourists …-travel image and visiting intention for cannabis tourism. Empirical results indicated that potential cannabis tourists' visiting … local governments, destination marketing groups, and businesses interested in developing the cannabis tourism market. …

This article explores the relationship between useable pasts and tourism to show how towns reinvented themselves using … its attention on the growing influence and importance that tourism had on Colchester's development. It shows how important …

The launch of ChatGPT has the potential to disrupt conventional approaches to tourism marketing. In this context, the … present research explores the distinguishability between marketing content created by ChatGPT and that by tourism marketers …, while also comparing their respective effects on downstream tourism marketing outcomes. Drawing on two online experiments …

tourism context. We surveyed tourists asking them to evaluate the environmental image, their pro-environmental behaviour at … results show that: 1) most of the analysed pro-environmental behaviours get worse in the tourism context; 2) tourists, whose …