Understanding how tourists behave when visiting a destination is invaluable information for businesses. Despite the prevalence of wine tourism and its economic contribution, prior research has typically used surveys which produce coarse data. In this study, we used an innovative mobile phone app...

The paper examines the likelihood of mainstream (US general sample) and special interest tourists (literary society members) travelling to English literary tourism destinations. The study applied a mixed methods approach comprising a correlational study of two comparative consumer surveys...

Contextual impacts have a major role for the tourist pro-environmental behaviour at the destination, however, they remain under-researched. In this article, we explore the change in pro-environmental behaviour of tourists from daily to tourism context. We surveyed tourists asking them to...

This article explores the relationship between useable pasts and tourism to show how towns reinvented themselves using their local and unique histories throughout the eighteenth and nineteenth centuries. To achieve this, the article focuses its attention on the growing influence and importance...

The launch of ChatGPT has the potential to disrupt conventional approaches to tourism marketing. In this context, the present research explores the distinguishability between marketing content created by ChatGPT and that by tourism marketers, while also comparing their respective effects on...

The aim of this study was to explore Canada's image as a cannabis tourism destination and investigate how tourists' motivations, perceived risks, and travel constraints affect their intentions to visit Canada for leisure cannabis consumption. By examining the image formation process from a...