This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and market orientation, employing the Internet and...

This volume fills a gap in the international business literature, offering the perspectives of researchers who are deeply embedded in one key emerging market, India. With the global economy changing dramatically, firms from emerging markets are playing increasingly important roles in both...

This proceedings volume highlights important points of achieving a balanced and sustained growth path from diverse economics and finance perspectives, touching on a wide array of economic and social analyses in India. Featuring contributions presented at the 2018 International Conference on...

This book provides an economic analysis of various aspects of ‘market quality’, a new concept which emerged in the 21st century, using the tools of ‘oligopoly theory’ and ‘auction theory’ that evolved over the 19th and 20th centuries. In the economics literature the link between the...

This book explores the historical roots of rapid economic growth in South Asia, with reference to politics, markets, resources, and the world economy. Roy posits that, after an initial slow period of growth between 1950 and the 1980s, the region has been growing rapidly and fast catching up with...

This book, the first of two volumes, considers that India must first be looked at as an organization in order to properly understand its present day situation. Chapters consider the political and philosophical foundations of the development of the economy of India, what went wrong and what can...

‘Jha is the right scholar and economist to take readers through the development of the Indian economy. Readers will be in good hands.’ -Edmund Phelps, Columbia University, USA, and winner of the 2006 Nobel Prize in Economics ‘This is perhaps the best and most scholarly contribution to...

This edited collection presents recent developments, practical innovations, and policy reforms in the realm of microfinance in emerging markets. Microfinance has been hotly debated by ever-colliding camps of ardent supporters, who believe that microfinance addresses credit market failures and...

This book, the second of two volumes, continues the authors’ ground-breaking re-examination of India’s history and political economy. Using the novel perspective of analysing India as an organization, volume two closely considers the country’s fortunes in the twentieth century and how the...

This book explores how political, social, economic and institutional factors in eight emerging economies have combined to generate diverse outcomes in their move towards universal health care. Structured in three parts, the book begins by framing social policy as an integral system in its own...