The phenomena of volunteering, as part of the non-for profit sector, can be studied from a marketing approach in the context of the study of Special Events. In this study we wish to explore volunteering in a Religious Mega-Event though the concept of pre-use (expected) and post-use (perceived)...

The transformations being experienced by Spanish universities faced with the challenge of adapting to a changing environment and increasingly discerning and segmented demand highlights the importance of knowing the needs and wishes of students as main customers. This present study attempts an...

Since the beginning of this decade, B2C relationships between consumers and cultural industry have been growing in Spain. Although some studies have focused on self-service and use of technology in service delivery, few have explored the role of perceived value in consumer evaluation of...

One of the most recent research in services is to study the influence of social power on consumer satisfaction and subsequent responses. In this regard, the present paper is framed within the context of unsatisfactory experiences with services and addresses the role of the social power of...