The social marketing, social responsibility and cause related marketing are emerging areas of research in marketing, and also represent important tools for business management and social. The objectives of this work is to analyze and interrelate these concepts, fundamental for a better...

The last two decades have been fruitful in the development of research into ethical consumer behaviour. Notwithstanding this growing interest, the majority of studies focuses on measuring consumers' ethical attitudes and beliefs, neglecting the understanding of actual behaviour. This...

This paper shows the growing interest that corporate volunteering is offering in our country. Once the notion and the basics of corporate volunteering are presented, we make a special emphasis on its ability to bind the company with its agents of interest, mainly in its strategic capacity. The...

Recently, companies developed strategies which may influence their Corporate Social Responsibility (CSR) image. This paper discusses the image of four different supermarkets with stores in Portugal. The research compares CSR image and brand attitude of the four supermarkets. Empirical evidence...

Ethical and social responsible consumer behavior has been object of a number of research in the last two decades. Actual consumer behavior has been a neglected topic when compared to a the significant number of studies measuring consumers' ethical attitudes and beliefs. This investigation tries...