With the objective of classifying university stakeholders by order of importance, this research project follows the core concepts and principles of Stakeholder Theory. The Stakeholder Salience model represented the foundation of an empirical study involving members of staff at eleven Portuguese...

Social marketing has experienced substantial growth over the last three decades and its utilization has spread into various domains of social and public life. However, certain barriers to its expansion do still remain. The proliferation of various definitions and the lack of consensus on what...

Social marketing has experienced substantial growth over the last three decades and its utilisation has spread into various domains of social and public life. However, certain barriers to its expansion do still remain. The proliferation of various definitions and the lack of consensus on what...