The paper reports a study in which the turnover and employment generated by the production of Direct Marketing in Sweden is measured. What is generated by the use of Direct Marketing is not reported. First, a basis for defining Direct Marketing is presented, based on purpose with the marketing...

Research on the recruitment process has traditionally been dominated by two approaches, namely the psychometric and the social process approaches. However, both of these have been critisized for focusing exclusively on scientific rationality and effeciency. In this paper an interpretative...