Lee, Jeong-Dong; Park, Chansoo; Oh, Dong-Hyun; Kim, Tai-Yoo - In: Applied Economics 40 (2008) 22, pp. 2961-2968
The concept of production efficiency has been studied since the 1960s, but consumption activity as well may be inefficient for various reasons, such as product complexity, lack of information, the bounded rationality of the consumer and imperfect markets, to name a few. This study proposes a...