Yiannaka, Amalia; Giannakas, Konstantinos; Tran, Kien - In: Applied Economics 34 (2002) 14, pp. 1757-1763
This paper examines the effectiveness of advertising in the fast-growing Greek processed meats sector using an unbalanced panel data set of 34 firms during the period 1983-1997. In analysing the relationship between firms' sales and advertising this study differentiates between the type/content...