The consumption of large quantities of Sugar-Sweetened Carbonated Soft Drinks (SSCSD) may lead to obesity, which is associated with health problems such as diabetes, cardiac diseases and mental health problems. The effects of increasing the Value Added Tax (VAT) on purchases of SSCSD are...

Consistency of quality is viewed as important for producers of consumer goods. However, there is no literature testing the importance of quality consistency on consumers' willingness to pay for consumer goods. We use an experimental auction market to investigate how inconsistency in tenderness...