Donaldson, Cam; Jones, Andrew; Mapp, Tracy; Olson, Jan Abel - In: Applied Economics 30 (1998) 5, pp. 667-677
The appropriate technique for econometric analysis of WTP (willingness to pay) data is an issue which has not been addressed in many studies of WTP for health and health care. This paper argues that, whether an open-ended question or a payment scale approach is adopted, the way in which WTP is...