Koyuncu, Cuneyt; Lien, Donald - In: Applied Economics 35 (2003) 6, pp. 721-726
After its first exposure to the public in 1993, there has been a rapid increase in the use of the Internet for different purposes, particularly for electronic trade. In such a new trade area, there are a lot of issues to be addressed with regard to the consumer's purchasing behaviour. This study...