Johannesson, Magnus; Liljas, Bengt; O'Conor, Richard - In: Applied Economics Letters 4 (1997) 3, pp. 149-151
The aim of this study was to compare hypothetical and real willingness to pay (WTP) in an experimental setting by eliciting WTP for a private good, a box of chocolates. The experimental subjects were randomly divided into two groups. One group received an open-ended hypothetical WTP question and...