Mialon, Hugo; Mialon, Sue - In: Applied Economics Letters 12 (2005) 12, pp. 719-722
For several harmful goods (e.g., junk food and cigarettes), less-harmful substitutes are available (e.g., light cigarettes and reduced-fat junk food). A simple individual-decision model is developed to analyse the effects of less-harmful substitutes on consumption and health outcomes.