Zheng, Yuqing; McLaughlin, Edward W.; Kaiser, Harry M. - In: Applied Economics Letters 20 (2013) 5, pp. 508-510
Posting tax-inclusive price tags on grocery products can reduce demand through an information effect that corrects consumers who misperceive the actual tax status. We disentangle the information effect from the salience effect developed by Chetty, Looney and Kroft (2009, CLK for short). By...