Ternent, Laura; McNamee, Paul; Newlands, David; … - In: Applied Health Economics and Health Policy 8 (2010) 2, pp. 99-109
In absolute terms, men were willing to pay more than women, while women were willing to pay a greater proportion of their income. Differences between men and women in their WTP, both in absolute terms and in terms of proportion of income, can be explained by a household effect. Future studies...