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~isPartOf:"Applied Stochastic Models in Business and Industry"
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Applied Stochastic Models in Business and Industry
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
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International journal of advertising : the quarterly review of marketing communications
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
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Journal of advertising : official publication of the American Academy of Advertising
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International Marketing Review
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International journal of advertising : the review of marketing communications
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Journal of Business Research
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Young Consumers
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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International journal of market research : JMRS ; the journal of the Market Research Society
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International marketing review
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Belgian journal of operations research, statistics and computer science
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Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
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The SAGE handbook of marketing ethics
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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The journal of brand management : an international journal
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Young consumers : insight and ideas for responsible marketers
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Applied economics
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Breaking new ground in theory and practice
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Cutting edge international research
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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European Journal of Marketing
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Journal of Social Marketing
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South African journal of economic and management sciences
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Using mixture‐amount modeling to optimize the advertising media mix and quantify cross‐media synergy for specific target groups
Goos, Peter
;
Dens, Nathalie
;
De Pelsmacker, Patrick
; …
- In:
Applied Stochastic Models in Business and Industry
35
(
2019
)
5
,
pp. 1228-1252
Persistent link: https://www.econbiz.de/10012272481
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