Showing 1 - 10 of 29
Persistent link: https://www.econbiz.de/10009380116
We put forward a brand choice model with unobserved heterogeneity that concerns responsiveness to marketing efforts. We introduce two latent segments of households. The first segment is assumed to respond to marketing efforts, while households in the second segment do not do so. Whether a...
Persistent link: https://www.econbiz.de/10010336207
Persistent link: https://www.econbiz.de/10011810649
Persistent link: https://www.econbiz.de/10009266217
Persistent link: https://www.econbiz.de/10009504500
Persistent link: https://www.econbiz.de/10009817652
Persistent link: https://www.econbiz.de/10003484172
Persistent link: https://www.econbiz.de/10009239322
Persistent link: https://www.econbiz.de/10012875525
Persistent link: https://www.econbiz.de/10008670005