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Werbung
28
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25
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Applied economics
Journal of advertising research
263
Journal of business research : JBR
222
International journal of advertising : the review of marketing communications
216
International journal of advertising : the quarterly review of marketing communications
200
Journal of advertising
191
Journal of advertising : official publication of the American Academy of Advertising
186
The journal of media economics
183
Journal of marketing communications
164
NBER working paper series
150
European Journal of Marketing
145
Journal of Consumer Marketing
138
SpringerLink / Bücher
133
Journal of media business studies
123
Management science : journal of the Institute for Operations Research and the Management Sciences
114
NBER Working Paper
114
Working paper / National Bureau of Economic Research, Inc.
114
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
108
Nachrichten für Aussenhandel : NfA ; Märkte, Trends, Geschäftschancen
101
Journal of promotion management : JPM
98
Publizistik : Vierteljahreshefte für Kommunikationsforschung
97
Journal of marketing
94
JMM : the international journal on media management
83
Young Consumers
83
CESifo working papers
82
European journal of marketing : EJM
82
Journal of marketing research : JMR
78
European journal of operational research : EJOR
77
Journal of historical research in marketing
73
Jahrbuch der Absatz- und Verbrauchsforschung
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
Journal of promotion management : innovations in planning and applied research
70
Marketing Science
70
Journal of retailing and consumer services
69
International journal of internet marketing and advertising : IJIMA
68
Psychology & marketing
68
International journal of industrial organization
65
Journal of business ethics : JOBE
64
Discussion paper / Centre for Economic Policy Research
63
Information economics and policy : IEP
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ECONIS (ZBW)
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1
Advertising
media strategies in the film industry
Elliott, Caroline
;
Simmons, Robert
- In:
Applied economics
43
(
2011
)
28/30
,
pp. 4461-4468
Persistent link: https://www.econbiz.de/10009388115
Saved in:
2
Housing booms and media coverage
Walker, Clive B.
- In:
Applied economics
46
(
2014
)
31/33
,
pp. 3954-3967
Persistent link: https://www.econbiz.de/10010419842
Saved in:
3
Social networking websites : who survives?
Mangani, Andrea
- In:
Applied economics
49
(
2017
)
48
,
pp. 4885-4896
Persistent link: https://www.econbiz.de/10011844812
Saved in:
4
Media content, sentiment and emerging market futures returns
Pok, Wei Fong
;
Kabir, M. Humayun
;
Young, Martin R.
- In:
Applied economics
55
(
2023
)
7
,
pp. 724-749
Persistent link: https://www.econbiz.de/10013498837
Saved in:
5
Games of survival in the US
newspaper
industry
Bucklin, Randolph E.
- In:
Applied economics
21
(
1989
)
5
,
pp. 631-649
Persistent link: https://www.econbiz.de/10001070434
Saved in:
6
Product differentiation in the
newspaper
industry : an hedon. price approach
Thompson, Steve
- In:
Applied economics
20
(
1988
)
3
,
pp. 367-376
Persistent link: https://www.econbiz.de/10001047140
Saved in:
7
The "liberal" media : bias or customer preferences?
Sutter, Daniel
- In:
Applied economics
43
(
2011
)
1/3
,
pp. 47-52
Persistent link: https://www.econbiz.de/10009011260
Saved in:
8
Using newspapers for tracking the business cycle : a comparative study for Germany and Switzerland
Iselin, David
;
Siliverstovs, Boriss
- In:
Applied economics
48
(
2016
)
10/12
,
pp. 1103-1118
Persistent link: https://www.econbiz.de/10011432925
Saved in:
9
Is the media liberal? : an indirect test using news
magazine
circulation
Sutter, Daniel
- In:
Applied economics
44
(
2012
)
25/27
,
pp. 3521-3532
Persistent link: https://www.econbiz.de/10009619745
Saved in:
10
Media-based investor sentiment and stock returns : a textual analysis based on newspapers
He, Yu
;
Qu, Linshan
;
Wei, Ran
;
Zhao, Xuankai
- In:
Applied economics
54
(
2022
)
7
,
pp. 774-792
Persistent link: https://www.econbiz.de/10012874462
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