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TV advertising spillovers and demand for private labels : the case of carbonated soft drinks
Lopez, Rigoberto A.
;
Liu, Yizao
;
Zhu, Chen
- In:
Applied economics
47
(
2015
)
25/27
,
pp. 2563-2576
Persistent link: https://www.econbiz.de/10010519658
Saved in:
2
Competitive and welfare effects of private label presence in differentiated food markets
Tiboldo, Giulia
;
Bonanno, Alessandro
;
Lopez, Rigoberto A.
; …
- In:
Applied economics
53
(
2021
)
24
,
pp. 2713-2726
Persistent link: https://www.econbiz.de/10012501401
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