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Returns to scale
90
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90
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28
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28
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27
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27
Advertising
25
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Shumway, C. Richard
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Applied economics
Journal of advertising research
253
International journal of advertising : the review of marketing communications
212
International journal of advertising : the quarterly review of marketing communications
192
Journal of business research : JBR
190
Journal of advertising
187
Journal of advertising : official publication of the American Academy of Advertising
178
Journal of marketing communications
155
European Journal of Marketing
142
Journal of Consumer Marketing
138
European journal of operational research : EJOR
126
NBER working paper series
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Working paper / National Bureau of Economic Research, Inc.
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NBER Working Paper
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Management science : journal of the Institute for Operations Research and the Management Sciences
99
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of promotion management : JPM
86
Journal of productivity analysis
84
Young Consumers
83
Economics letters
80
Discussion paper / Centre for Economic Policy Research
77
Journal of marketing
76
European journal of marketing : EJM
74
Journal of historical research in marketing
74
Marketing Science
69
Journal of marketing research : JMR
68
International journal of industrial organization
66
Journal of promotion management : innovations in planning and applied research
66
Journal of retailing and consumer services
63
CESifo working papers
62
International journal of internet marketing and advertising : IJIMA
61
SpringerLink / Bücher
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American journal of agricultural economics
60
International Marketing Review
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Psychology & marketing
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Strategic Direction
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Jahrbuch der Absatz- und Verbrauchsforschung
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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1
Advertising
and the US market demand for beer
Lee, Byunglak
- In:
Applied economics
24
(
1992
)
1
,
pp. 69-76
Persistent link: https://www.econbiz.de/10001129552
Saved in:
2
Asymmetric promotion and strike effects in an oligopolistic service industry
Meredith, Lindsay N.
- In:
Applied economics
23
(
1991
)
6
,
pp. 1123-1134
Persistent link: https://www.econbiz.de/10001132334
Saved in:
3
Identification and estimation of complex multivariate lag structures : a nesting approach
Leeflang, Peter
- In:
Applied economics
24
(
1992
)
2
,
pp. 273-283
Persistent link: https://www.econbiz.de/10001133072
Saved in:
4
Reducing urban public transport costs by tendering lots : a panel data estimation
Croissant, Yves
;
Roy, William
;
Canton, Joan
- In:
Applied economics
45
(
2013
)
25/27
,
pp. 3711-3722
Persistent link: https://www.econbiz.de/10010345875
Saved in:
5
Two tales on human capital and knowledge spillovers : the case of the US and Brazil
Schumacher, Florian I.
;
Dias, Joilson
;
Tebaldi, Edinaldo
- In:
Applied economics
46
(
2014
)
22/24
,
pp. 2733-2743
Persistent link: https://www.econbiz.de/10010417160
Saved in:
6
Assessing salesforce marginal productivity
Troncoso, Gonzalo
;
Muñoz, Juan Carlos
;
Ferrer O., Juan …
- In:
Applied economics
46
(
2014
)
13/15
,
pp. 1465-1475
Persistent link: https://www.econbiz.de/10010412505
Saved in:
7
Economies of scale in Norwegian electricity distribution : a quantile regression approach
Mydland, Ørjan
;
Haugom, Erik
;
Lien, Gudbrand
- In:
Applied economics
50
(
2018
)
40
,
pp. 4360-4372
Persistent link: https://www.econbiz.de/10012060853
Saved in:
8
The effects of shared ATM networks on the efficiency of Turkish banks
Damar, H. Evren
- In:
Applied economics
38
(
2006
)
6
,
pp. 683-697
Persistent link: https://www.econbiz.de/10003320382
Saved in:
9
Quality of service, efficiency and scale in network industries : an analysis of European electricity distribution
Growitsch, Christian
;
Jamasb, Tooraj
;
Pollitt, Michael G.
- In:
Applied economics
41
(
2009
)
19/21
,
pp. 2555-2570
Persistent link: https://www.econbiz.de/10003886267
Saved in:
10
Cost efficiency and scale economies in the Turkish insurance industry
Kasman, Adnan
;
Turgutlu, Evrim
- In:
Applied economics
41
(
2009
)
22/24
,
pp. 3151-3159
Persistent link: https://www.econbiz.de/10003895122
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