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~isPartOf:"Applied economics letters"
~isPartOf:"Applied economics"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
~isPartOf:"Working paper"
~person:"Blake, Tom"
~subject:"Großbritannien"
~subject:"KMU"
~subject:"United States"
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Applied economics letters
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Consumer heterogeneity and paid search effectiveness : a large scale field experiment
Blake, Tom
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Nosko, Chris
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Tadelis, Steve
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2014
Persistent link: https://www.econbiz.de/10010370956
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