Svedsater, Henrik; Karlsson, Niklas; Gärling, Tommy - In: Applied financial economics 19 (2009) 7/9, pp. 595-610
Returns of equities tend to exhibit momentum in the short to medium term and reversals in the longer term. While presenting results partly supporting such findings, we demonstrate that investors rely on multiple reference points in their trading behaviour. In particular it is shown that the...