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~isPartOf:"Apprimus Edition Wissenschaft"
~isPartOf:"Gabler research"
~person:"Schultheiss, Björn"
~type_genre:"Thesis"
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Markenorientierung und -führung für B-to-B-
Familienunternehmen
: Determinanten, Erfolgsauswirkungen und instrumentelle Ausgestaltung
Schultheiss, Björn
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2011
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1. Aufl.
Persistent link: https://www.econbiz.de/10008760455
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