Hossain, Mokter; Islam, K. M. Zahidul - In: Arab Economic and Business Journal 10 (2015) 2, pp. 102-111
The objective of this study is to explore the factors that are keys for an idea to be implemented on an online crowdsourcing platform. A data set of 320 implemented ideas from My Starbucks Idea - an online crowdsourcing platform - has been analyzed. We find that only one out of 500 users'...
