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~isPartOf:"Arbeitspapier / Institut für Marketing, Universität Mannheim"
~isPartOf:"Legends in consumer behavior"
~isPartOf:"Materialien zu den Grundlagen des Marketing"
~type_genre:"Sammlung"
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Arbeitspapier / Institut für Marketing, Universität Mannheim
Legends in consumer behavior
Materialien zu den Grundlagen des Marketing
Legends in marketing
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ECONIS (ZBW)
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Marketing
der Industrie
Meyer, Paul W.
-
1985
Persistent link: https://www.econbiz.de/10000685451
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2
Macromarketing applications, Part II:
marketing
versus consumer research
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505780
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3
Macromarketing applications, Part I: ethical concerns, social issues, and animal companions
Holbrook, Morris B.
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2015
Persistent link: https://www.econbiz.de/10010505794
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4
Marketing
applications : branding, communications, and strategy
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505798
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5
Consumer information processing :
marketing
applications
Bettman, James R.
;
Keller, Kevin Lane
;
John, Deborah Roedder
-
2016
Persistent link: https://www.econbiz.de/10011446058
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6
PR : Wandel - Wege - Wagnisse
Wiedmann, Klaus-Peter
-
1992
Persistent link: https://www.econbiz.de/10013416582
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