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~isPartOf:"Arbeitspapier zur Schriftenreihe Schwerpunkt Marketing"
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Arbeitspapier zur Schriftenreihe Schwerpunkt Marketing
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Global branding : eine kritische Analyse für Markenartikel aus dem Konsumgüterbereich
Krehl, Oliver R.
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1995
Persistent link: https://www.econbiz.de/10000924505
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Hotel guest satisfaction : measurement and implications
Meyer, Anton
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Westerbarkey, Peter
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1995
Persistent link: https://www.econbiz.de/10000903509
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Return on quality: ein Ansatz zur monetären Bewertung von Qualitätsverbesserungsmaßnahmen : kritische Darstellung und empirische Anwendung im Call-Center
Kudernatsch, Daniela
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1998
Persistent link: https://www.econbiz.de/10000984998
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