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Sponsorship als Marketinginstrument
Specht, Andreas D. von - 1985
Persistent link: https://www.econbiz.de/10000422162
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Parents' presumed persuasion knowledge of children's advergames : the influence of advertising disclosure modality and cognitive load
Evans, Nathaniel J.; Hoy, Mariea Grubbs - In: Journal of current issues and research in advertising : … 37 (2016) 2, pp. 146-164
Persistent link: https://www.econbiz.de/10011529750
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A 13-year content analysis of survey methodology in communication related journals
Macias, Wendy; Springston, Jeffrey K.; Lariscy, Ruth … - In: Journal of current issues and research in advertising : … 30 (2008) 1, pp. 79-94
Persistent link: https://www.econbiz.de/10003770184
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Reaching the model minority : ethnic differences in responding to culturally embedded targeted- and non-targeted advertisements
Appiah, Osei; Liu, Yung-I - In: Journal of current issues and research in advertising : … 31 (2009) 1, pp. 27-41
Persistent link: https://www.econbiz.de/10003862202
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The effects of symbol product relevance and religiosity on consumer perceptions of Christian symbols in advertising
Henley, Walter Hodges; Philhours, Melodie; Ranganathan, … - In: Journal of current issues and research in advertising : … 31 (2009) 1, pp. 89-103
Persistent link: https://www.econbiz.de/10003862227
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Sponsoring in der Bundesrepublik : Ergebnisse einer Unternehmensbefragung
Bruhn, Manfred; Wieland, Thomas - 1988
Persistent link: https://www.econbiz.de/10013409361