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Arbeitspapiere der FOM
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... für Dummies
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Aktuelle Aspekte in der Dienstleistungsforschung : [im November 2013 fand an der Ludwig-Maximilians-Universität München der 17. Workshop Dienstleistungsmarketing statt, der vom Institut für Marketing ausgerichtet wurde]
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Homo oeconomicus im Hörsaal : die Rationalität studentischer Nebengespräche in Lehrveranstaltungen
Göke, Michael
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2008
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