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~isPartOf:"Arbeitspapiere des Lehrstuhls für Innovation, Neue Medien und Marketing"
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Arbeitspapiere des Lehrstuhls für Innovation, Neue Medien und Marketing
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Retailing in the 21st century : current and future trends
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Marketing : journal of research and management
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Journal of marketing research : JMR
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Review of Marketing Science
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Review of marketing science
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Advances in banking technology and management : impacts of ICT and CRM
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Arbeitspapiere des Lehrstuhls für Innovation, Neue Medien und Marketing, Institut für Betriebswirtschaftslehre, Universität Kiel
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European Journal of Operational Research
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European journal of operational research : EJOR
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Journal of Consumer Research
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Management Science
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing Science
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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OR spectrum : quantitative approaches in management
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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The journal of personal selling & sales management : JPSSM
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The service industries journal
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Tijdschrift voor economie en management
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Heterogeneous response functions in advertising
Naik, Prasad A.
;
Peters, Kay
;
Raman, Kalyan
-
2008
Persistent link: https://www.econbiz.de/10009010429
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