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~isPartOf:"Arts marketing : an international journal ; AM"
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Arts marketing : an international journal ; AM
Journal of business research : JBR
25
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
17
International journal of forecasting
13
Internetökonomie und Hybridität
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Journal of Business Research
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SpringerLink / Bücher
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Handbuch Kunst-Unternehmens-Kooperationen
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of retailing
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Journal of marketing management : MM
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Transfer : Zeitschrift für Kommunikation und Markenmanagement
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Konzepte, Erkenntnisse und Perspektiven zur Marke im Kulturbereich
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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Working Papers of the Institute of Management Berlin at the Berlin School of Economics and Law (HWR Berlin)
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Empirische Mastertechniken : eine anwendungsorientierte Einführung für die Marketing- und Managementforschung
5
European journal of marketing : EJM
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General Economics and Teaching
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Interfaces : the INFORMS journal on the practice of operations research
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Journal of Product & Brand Management
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Journal of service research : JSR
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Arbeitspapiere der Nordakademie
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
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Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
The journal of product & brand management
4
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
4
Working Papers / Wirtschaftswissenschaftliche Fakultät, Westfälische Wilhelms-Universität Münster
4
Die Betriebswirtschaft : DBW
3
European Journal of Marketing
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International journal of arts management
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Journal of the Academy of Marketing Science
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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"This theatre is a part of me" : contrasting brand attitude and brand attachment as drivers of audience behaviour
Baumgarth, Carsten
- In:
Arts marketing : an international journal ; AM
4
(
2014
)
1/2
,
pp. 87-100
Persistent link: https://www.econbiz.de/10010431485
Saved in:
2
Brands in the arts and culture
Baumgarth, Carsten
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010431455
Saved in:
3
Guest editorial: Brands in the arts and culture sector
Baumgarth, Carsten
;
O'Reilly, Daragh
- In:
Arts marketing : an international journal ; AM
4
(
2014
)
1/2
,
pp. 2-9
Persistent link: https://www.econbiz.de/10010431511
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