Purpose: The research concerning brand credibility of charity brands is scantly examined. The purpose of this paper is to examine the moderating role of brand credibility within the customer-based brand equity model to investigate donor perceived brand equity of charity brands....

Purpose: Loyal customers are committed to repeat patronage, make business referrals and provide publicity for the business. However, rising customer expectations and price consciousness, advancement of technology, lack of product differentiation and consumer choices have posted more challenges...

Purpose Most of the past studies have considered social and personal factors in relation to counterfeit product purchase intention. However, there is a dearth of research that linked ethical aspects with such kind of product purchase intention. Considering this gap, the purpose of this paper is...

Purpose: This study developed an extended model of self-congruity by integrating destination image, destination personality, self-congruity, revisit intention and gender. Design/methodology/approach: Surveys were conducted with 645 Chinese tourists visiting New Zealand. Partial least squares...