that consumers will react to commercial rumours in a homogenous manner. However, most marketing scholars involved in … background on choice of spokesperson to refute commercial rumours. The results of this experiment show that consumers from … rumours and their message. It is recommended that marketing personnel consider consumers’ and buyers’ core values when …

Purpose – This research was designed in order to explore the gender differences in Chinese consumers’ responses to sex … differences were found between male and female consumers regarding the other three ads featuring the male model with the high … female consumers’ responses to the four ads found that females had significantly different attitudes towards the ads, whereas …

and preferences among Indonesian consumers. Design/methodology/approach – The survey involved interviewing a … representative sample of Indonesian consumers who had previously purchased the products in question, namely colour television and who …) effects across high and low CE groups. Findings – Results of a sample survey of Indonesian consumers are discussed. They show …

targeting Chinese consumers with their marketing communication campaigns.  …

/dissatisfaction during critical service encounters in the context of interpersonal services in elaborate servicescape from consumers …, was collected from adult service consumers living in the national capital region of India. Findings – Dominant worker … collected only from adult service consumers living in the national capital region of India (urban area) with a minimum education …

consumers in the USA, the study investigated the inter-relationships among the various brand equity dimensions by structural … consumers, the research provides in-depth empirical evidence of the interactions among the brand equity dimensions. Since fast …

consumers in a retail setting. Design/methodology/approach – Data was collected in a specialty wine store in Adelaide, Australia … occasions had an inverse relationship to the closeness of the relationship the wine consumers had with those with whom they may … consumers mindful of their specific perceived risks, and help reduce these uncertainties through the use of individualised RRS …

trustworthiness. Future researchers can apply the Islamic service quality measure to Muslim consumers in other countries. Successful … consumers. Research limitations/implications – Major limitations include the recall ability of consumers during the verbal … state and religion. Future researchers can apply the Islamic service quality measure to Muslim consumers in other countries …