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Enhancing online-merge-offline (OMO) marketing effectiveness and sustainability : Tao and shared value perspectives : examples from China
Ma, Xianglin
;
Fish, Alan
;
Wang, Xinxin
;
Tang, Tao
- In:
Asia Pacific business review
28
(
2022
)
3
,
pp. 311-332
Persistent link: https://www.econbiz.de/10013358734
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