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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Gabler Edition Wissenschaft"
~source:"econis"
~subject:"Customer value"
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Customer value
Beziehungsmarketing
209
Relationship marketing
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Theorie
98
Theory
98
Consumer behaviour
91
Konsumentenverhalten
91
Deutschland
81
Germany
81
Organisatorischer Wandel
47
Organizational change
47
Customer satisfaction
46
Kundenzufriedenheit
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Brand image
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Markenimage
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Brand management
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Markenführung
33
Dienstleistungsqualität
32
Service quality
32
Kundenmanagement
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Unternehmen
24
Lieferantenmanagement
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Supplier relationship management
22
E-commerce
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Electronic Commerce
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Vertrauen
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Confidence
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Kundenbindung
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Estimation
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Kundenorientierung
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Markenartikel
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Restrukturierung
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Marketing management
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Marketingmanagement
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Martens, Tobias von
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Elsner, Ralf
1
Hong, Zhao
1
Huang, Li
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Ko, Eunju
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Kreuz, Claudia
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Liu, Matthew Tingchi
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Mödritscher, Gernot
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Razzaq, Zohaib
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Rehbach, Stefan
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Vogel, Verena
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Wille, Kai
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Yen, Jerome
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Asia Pacific journal of marketing and logistics
Gabler Edition Wissenschaft
Journal of business research : JBR
53
Industrial marketing management : the international journal for industrial and high-tech firms
50
Journal of retailing and consumer services
31
International journal of hospitality management
18
Journal of the Academy of Marketing Science
17
Handbook of research on customer equity in marketing
14
Journal of marketing
14
Journal of strategic marketing
14
SpringerLink / Bücher
14
The journal of services marketing
14
Journal of service research : JSR
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
The journal of business & industrial marketing
13
The service industries journal
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of service management
12
Journal of marketing research : JMR
10
The journal of product & brand management
10
Business horizons
9
International journal of contemporary hospitality management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Technological forecasting & social change : an international journal
9
Tourism management : research, policies, practice
8
European management journal
7
International journal of electronic customer relationship management : IJECRM
7
Journal of marketing analytics : JMA
7
Management decision : MD
7
Marketing theory
7
Service business
7
The TQM journal : the international review of organizational improvement
7
Cogent business & management
6
Harvard-Business-Manager : das Wissen der Besten
6
Journal of marketing management : MM
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Springer eBook Collection / Business and Economics
6
The international journal of bank marketing : IJBM
6
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
6
Harvard business review : HBR
5
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ECONIS (ZBW)
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1
The moderating impact of emotions on customer equity drivers and loyality intentions : evidence of within sector differences
Razzaq, Zohaib
;
Yousaf, Salman
;
Hong, Zhao
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
2
,
pp. 239-264
Persistent link: https://www.econbiz.de/10011636520
Saved in:
2
Kundenwert und Unternehmenswert : eine Analyse am Beispiel des E-Commerce
Rehbach, Stefan
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001769366
Saved in:
3
Optimiertes Direkt- und Database-Marketing unter Einsatz mehrstufiger dynamischer Modelle
Elsner, Ralf
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001743092
Saved in:
4
Kundenwert aus Kundensicht : eine empirische Analyse des Kundennutzens aus Sicht der Privat- und Geschäftskunden in der Automobilindustrie
Wachter, Nadine
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003316519
Saved in:
5
Customer Value Controlling : Hintergründe, Herausforderungen, Methode
Mödritscher, Gernot
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003722098
Saved in:
6
Evaluierung und Steuerung von Kundenbeziehungen aus Sicht des unternehmenswertorientierten Controlling
Stüker, David
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003666418
Saved in:
7
Kundenorientierte Unternehmensrechnung : Planung, Steuerung und Kontrolle von Kundenwerten
Kreuz, Claudia
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003115206
Saved in:
8
Customer Equity : Grundlagen der kundenwertorientierten Unternehmungsführung
Wille, Kai
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003087394
Saved in:
9
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
10
A method of customer valuation score and implementation for marketing strategy
Huang, Li
;
Liu, Matthew Tingchi
;
Song, Xi
;
Yen, Jerome
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 344-363
Persistent link: https://www.econbiz.de/10013553057
Saved in:
1
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