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~isPartOf:"Asia Pacific journal of marketing and logistics"
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Consumer behaviour
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Brand image
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Liu, Matthew Tingchi
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
2,057
Journal of retailing and consumer services
1,952
International journal of consumer studies
773
International journal of hospitality management
730
Psychology & marketing
677
Journal of consumer research : JCR ; an interdisciplinary bimonthly
593
NBER working paper series
563
European Journal of Marketing
498
Journal of Consumer Marketing
470
Working paper / National Bureau of Economic Research, Inc.
465
NBER Working Paper
418
Management science : journal of the Institute for Operations Research and the Management Sciences
399
The journal of product & brand management
394
European journal of marketing : EJM
392
Journal of marketing research : JMR
389
SpringerLink / Bücher
382
The journal of brand management : an international journal
358
Journal of marketing communications
354
Journal of marketing
350
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
338
Journal of advertising research
335
Journal of international consumer marketing
329
Journal of travel and tourism marketing
325
Journal of retailing
324
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
324
Journal of marketing management : MM
321
Marketing letters : a journal of research in marketing
308
Tourism management : research, policies, practice
308
Cogent business & management
299
Journal of the Academy of Marketing Science
299
International journal of advertising : the review of marketing communications
297
Journal of fashion marketing and management
294
International journal of retail & distribution management
293
The international review of retail, distribution and consumer research
292
Journal of consumer behaviour : an international research review
285
The journal of consumer marketing
285
Young consumers : insight and ideas for responsible marketers
281
Journal of business ethics : JOBE
280
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ECONIS (ZBW)
397
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1
The role of brand orientation in the higher education sector : a student-perceived paradigm
Casidy, Riza
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
5
,
pp. 803-820
Persistent link: https://www.econbiz.de/10010228957
Saved in:
2
Influences of the spokes-character on brand equity antecedents
Chang, En Chi
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 494-515
Persistent link: https://www.econbiz.de/10010384978
Saved in:
3
Guerrilla marketing's effects on Gen Y's word-of-mouth intention : a mediation of credibility
Tam Duc Dinh
;
Mai Ngoc Khuong
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10011529157
Saved in:
4
Effects of perceived product similarity and ad claims on brand responses in comparative
advertising
Pornpitakpan, Chanthika
;
Yuan, Yizhou
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
4
,
pp. 535-558
Persistent link: https://www.econbiz.de/10011456449
Saved in:
5
SMS
advertising
the Hallyu way : drivers, acceptance and intention to receive
Dix, Steve
;
Jamieson, Kyle
;
Shimul, Anwar Sadat
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 366-380
Persistent link: https://www.econbiz.de/10011562950
Saved in:
6
Impact of religion on the effectiveness of the promotional aspect of product packages in Muslim countries
Almossawi, Mohammed M.
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
5
,
pp. 687-706
Persistent link: https://www.econbiz.de/10010462613
Saved in:
7
Mixed emotional appeal enhances
advertising
effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
8
Pattern of similarities/differences in time orientation and
advertising
attitudes : a cross-cultural comparison of Georgian and Macau consumers
Kaynak, Erdener
;
Kara, Ali
;
Chow, Clement S. F.
;
Apil, …
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
4
,
pp. 631-654
Persistent link: https://www.econbiz.de/10010127933
Saved in:
9
Effect of family environment on adolescent compulsive buying : mediating role of self-esteem
Singh, Rashmi
;
Nayak, Jogendra Kumar
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
3
,
pp. 396-419
Persistent link: https://www.econbiz.de/10011583327
Saved in:
10
Intents of green advertisements
Kumar, Prashant
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 70-79
Persistent link: https://www.econbiz.de/10011613306
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