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~isPartOf:"Asia Pacific journal of marketing and logistics"
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Customer orientation as a psychological construct : evidence from Indian B-B salespeople
Johlke, Mark C.
;
Iyer, Rajesh
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
4
,
pp. 704-720
Persistent link: https://www.econbiz.de/10011791953
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Do relational benefits influence commitments and loyalty in a non-contract mechanism?
Lee, Chang-Ju
;
Lee, Sae-Mi
;
Iyer, Rajesh
;
Lee, Yong-Ki
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 2012-2028
Persistent link: https://www.econbiz.de/10014430199
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