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Warmth or competence? : the effects of cool and cuteness on the perceived quality of digital products
Baoku, Li
;
Nan, Yafeng
;
Yao, Ruoxi
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
9
,
pp. 1880-1904
Persistent link: https://www.econbiz.de/10013391142
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