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Leveraging fans' global football allegiances to build domestic league support
McDonald, Heath; Karg, Adam J.; Lock, Daniel - In: Asia Pacific journal of marketing and logistics 22 (2010) 1, pp. 67-89
Persistent link: https://www.econbiz.de/10003943909
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Examining drivers and outcomes of social media brand engagement
Leckie, Civilai; Dwivedi, Abhishek; Johnson, Lester W. - In: Asia Pacific journal of marketing and logistics 34 (2022) 2, pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
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Power and relationship quality in supply chains : the case of the Australian organic fruit and vegetable industry
Bandara, Sumangala; Leckie, Civilai; Lobo, Antonio; … - In: Asia Pacific journal of marketing and logistics 29 (2017) 3, pp. 501-518
Persistent link: https://www.econbiz.de/10011739458