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Emotional responses in online social interactions : the mediating role of flow
Herrando, Carolina; Jiménez Martínez, Julio; Martín … - In: Asia Pacific journal of marketing and logistics 35 (2023) 7, pp. 1599-1617
Persistent link: https://www.econbiz.de/10014315791
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Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng; Fan, Jiao; Ding, Zhihua; Khan, Inayat - In: Asia Pacific journal of marketing and logistics 36 (2024) 1, pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
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The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan - In: Asia Pacific journal of marketing and logistics 36 (2024) 2, pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
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Appearance and media popularity affecting experiential gift-giving
Chen, Tser-yieth; Wu, Hsueh Ling; Tai, Zhi-Cheng - In: Asia Pacific journal of marketing and logistics 35 (2023) 9, pp. 2198-2215
Persistent link: https://www.econbiz.de/10014430220
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The relationship between needs, motivations and information sharing behaviors on social media : focus on the self-connection and social connection
Kim, Miyea; Jun, Mina; Han, Jeongsoo - In: Asia Pacific journal of marketing and logistics 35 (2023) 1, pp. 1-16
Persistent link: https://www.econbiz.de/10013553025
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What affects users to click social media ads and purchase intention? : the roles of advertising value, emotional appeal and credibility
Chen, Wen-Kuo; Ling, Chia-Ju; Chen, Chien-Wen - In: Asia Pacific journal of marketing and logistics 35 (2023) 8, pp. 1900-1916
Persistent link: https://www.econbiz.de/10014430186
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An empirical study on continuance intention of mobile social networking services : integrating the IS success model, network externalities and flow theory
Gao, Lingling; Bai, Xuesong - In: Asia Pacific journal of marketing and logistics 26 (2014) 2, pp. 168-189
Persistent link: https://www.econbiz.de/10010349460
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The influence of trust and relationship commitment to vloggers on viewers' purchase intention
Chen, Yangyang; Liu, Matthew Tingchi; Liu, Yongdan; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 2, pp. 249-267
Persistent link: https://www.econbiz.de/10013163324
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Examining drivers and outcomes of social media brand engagement
Leckie, Civilai; Dwivedi, Abhishek; Johnson, Lester W. - In: Asia Pacific journal of marketing and logistics 34 (2022) 2, pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
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Charting sustained usage toward mobile social media application : the criticality of expected benefits and emotional motivations
Le, Xuan Cu - In: Asia Pacific journal of marketing and logistics 34 (2022) 3, pp. 576-593
Persistent link: https://www.econbiz.de/10013163356