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Attitudes toward mobile advertising : a study of mobile web display and mobile display advertising
Le, Tri Dinh; Nguyen, Bao-Tran Ho - In: Asian Academy of Management journal : AAMJ 19 (2014) 2, pp. 87-103
Persistent link: https://www.econbiz.de/10011286643
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Anthropomorphism in advertising : the effect of anthropomorphic product demonstration on consumer purchase intention
Dwinita Laksmidewi; Susianto, Harry; Afiff, Adi Zakaria - In: Asian Academy of Management journal : AAMJ 22 (2017) 1, pp. 1-25
Persistent link: https://www.econbiz.de/10011797851
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Can ethnically targeted advertising work for malay adolescents? : the moderating role of the strength of ethnic identity
Butt, Muhammad Mohsin; De Run, Ernest Cyril - In: Asian Academy of Management journal : AAMJ 17 (2012) 1, pp. 13-39
Persistent link: https://www.econbiz.de/10009676039
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Mediating role of consumer involvement between celebrity endorsement and consumer evaluation : comparative study of high and low involvement product
Arora, Nilesh; Prashar, Sanjeev; Parsad, Chandan; … - In: Asian Academy of Management journal : AAMJ 24 (2019) 2, pp. 113-142
Persistent link: https://www.econbiz.de/10012426497