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Asian Academy of Management journal : AAMJ
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Understanding the relationships of program satisfaction, program loyalty and store loyalty among cardholders of loyalty programs
Nor Asiah Omar
;
Aziz, Norzalita Abd.
;
Muhamad Azrin Nazri
- In:
Asian Academy of Management journal : AAMJ
16
(
2011
)
1
,
pp. 21-41
Persistent link: https://www.econbiz.de/10009356703
Saved in:
2
Understanding the relationships of program satisfaction, program loyalty and store loyalty among cardholders of loyalty programs
Nor Asiah Omar
;
Aziz, Norzalita Abd.
;
Muhamad Azrin Nazri
- In:
Asian Academy of Management journal : AAMJ
16
(
2011
)
1
,
pp. 21-41
Persistent link: https://www.econbiz.de/10009956542
Saved in:
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