Dhar, Tirtha; Chavas, Jean- Paul; Cotterill, Ronald W.; … - Department of Agricultural & Applied Economics, … - 2005
We investigate market structure and strategic pricing for leading brands sold by Coca-Cola Company and PepsiCo. in the context of a flexible demand specification (i.e., nonlinear AIDS) and structural price equations. Our flexible and generalized approach does not rely upon the often used ad hoc...