Wang, Mu-Lan; Huang, Hung-Hsi; Hsu, Shih-Chieh - In: Asian Economic and Financial Review 3 (2013) 9, pp. 1232-1248
The prospect theory proposed by (Kahneman and Tversky, 1979) stated that people are risk-averse when faced with profits and risk-loving when faced with loss. Benartzi and Thaler (1995) combined the Myopic Loss Aversion and Mental Accounting in explaining the equity premium puzzle. Gneezy and...
