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Offline brand outcomes of instagram: do cognitive network and self-congruity matter?
Phang Ing Grace; Goh Yee Shien - In: Asian journal of business and accounting : AJBA 12 (2019) 2, pp. 287-314
Persistent link: https://www.econbiz.de/10012259278
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Does India need a shared ride-hailing now more than ever? : understanding commuter's intentions to share ridesailing now than ever? : understanding commuters' intention to share ri...
Goel, Pooja; Haldar, Piali - In: Asian journal of business and accounting : AJBA 13 (2020) 2, pp. 277-305
Persistent link: https://www.econbiz.de/10012587266
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Buying perfume in the digital age : a study on e-shoppers' perceptions and typologies
Barbosa, Belem; Mahdavi, Mehdi; Oliveira, Zaíla; … - In: Asian journal of business and accounting : AJBA 14 (2021) 1, pp. 1-32
Persistent link: https://www.econbiz.de/10012587268
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The impact of value co-creation behaviour within the social media context
Sleilati, Esther Bassil; Sfeir, Cynthia Jabbour - In: Asian journal of business and accounting : AJBA 14 (2021) 1, pp. 33-58
Persistent link: https://www.econbiz.de/10012587270
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Factors driving consumers' attitudes towards facebook advertisements in an emerging market : a case study of Vietnam
Bang Nguyen Viet; Nguyen Yen Thi Hoang; Tin Hoang Le; … - In: Asian journal of business and accounting : AJBA 15 (2022) 1, pp. 243-279
Persistent link: https://www.econbiz.de/10013364025
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Religiosity and external whistleblowing intention
Tuan Mastiniwati Tuan Mansor; Ariff, Akmalia M.; Abdul … - In: Asian journal of business and accounting : AJBA 15 (2022) 2, pp. 111-147
Persistent link: https://www.econbiz.de/10013531174
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Causes of customers' cognitive dissonance and product return frequency : a Malaysian packaged food context
Phang Ing Grace; Pei Ling, Ricadonna; Osman, Zaiton - In: Asian journal of business and accounting : AJBA 15 (2022) 2, pp. 173-203
Persistent link: https://www.econbiz.de/10013531191
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Age segmentation for predicting behavioural intention of using railway services in Indonesia
Ansory, Savira Miranti; Safira, Anya - In: Asian journal of business and accounting : AJBA 11 (2018) 1, pp. 229-264
Persistent link: https://www.econbiz.de/10012035278
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Antecedents of consumer attitude towards blogger recommendations and its impact on purchase intention
Phang Ing Grace; Ming, Ting - In: Asian journal of business and accounting : AJBA 11 (2018) 1, pp. 294-323
Persistent link: https://www.econbiz.de/10012035282
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Perceived self-efficacy and its role in fostering pro-environmental attitude and behaviours
Yoong Siew Wai; Bojei, Jamil; Syuhaily Osman; Nor … - In: Asian journal of business and accounting : AJBA 11 (2018) 2, pp. 151-186
Persistent link: https://www.econbiz.de/10012036268