Saeed, Muhammad Amad; Farooq, Ammara; Kersten, Wolfgang; … - In: Asian journal of sustainability and social responsibility 4 (2019) 9, pp. 1-18
Nowadays, consumer-to-consumer communication and its impact on purchase decisions have gained substantial consideration owing to digitalization and the emergence of internet-based social media platforms. Social media allows consumers to communicate with thousands of people well beyond their...
